Monday, July 21, 2014

Style In The City: Tips to Create a Flawless Fashion Show

On Thursday July 17, 2014 my fashion world was turned on its head as I styled and directed a charitable fashion show for one of my favorite women's organizations, ABWA (American Business Women Association). Click here to find one in your area, you can thank me later.


We chose the theme "Style in the City" to (1) recreate the incredible fashions and styles by the brilliant Pat Fields' Sex & The City. (2) Assist in selling the showcased clothing to raise funds. This was such an honor as I've followed the shows fashions for years now, and have broken many fashion rules thanks to Miss Samantha Jones, and Carrie Bradshaw. 

Now, it's imperative I share what I learned during this great undertaking. Whether voluntary or involuntary, If you follow the steps laid out before you, I promise you will produce a flawless show; no drama, no injuries, no catfights....no STRESS!

1. Allow yourself, at the bare minimum, 4 to 6 weeks prep time. This gives plenty of room for error, call-outs, cancellations, model replacements, finding the perfect contractors, and deciding what and how YOU want to produce this show.



2. Have an all-star team. There is NO way to produce an OTT  (over-the-top) show alone. Find people committed to your dream, and vision. If each team member only has a few hours to spare each week, I'd take perfection over passivity. Delegate within their strengths, not yours. 

3. Establish Perfect Harmony with the models, co-organizers, and vendors. When all things are harmonious within your cause, a supernatural "third mind" is created that produces miraculous ideas, creative juices, and most importantly PEACE. Be sure you're all on one accord. Take your position as Creative Director; stand tall; bring positive energy each day, keep the morale high; play music, laugh, sing, and dance. This is your show, allow no one to diminish it.

4. Decide your theme right away (no later than the second week of planning). This helps chose your looks, models, music, and lighting. 

5. Plan two fittings; day, and evening. It's not your job to run on the models' schedule. Offering a day fitting (week 3) and evening (week 4) allows plenty of room for rescheduling, and weight loss (ha ha!). 

6. Make the venue owner/manager your best friend! The decision maker at the venue will make or break your show. You want them on your side! Take them to lunch, post how awesome they are via social media, send them referrals, give them shout-outs during the show, and most importantly, send the cookies and cupcakes.


7. Hire the DJ, Photographer, and A/V guy at least 3 weeks prior to the show. This allows room for replacement if need be. 

8. Call to order an "all hands on deck" meeting. This should happen by week 3 or 4. This gets everyone on one page and gives an opportunity for all members to meet one another, discuss the show, share ideas, and resources. In perfect harmony, all will be thrilled to work together and pull it in to produce a phenomenal show.

9. Once you've decided on all the show pieces, have your assistant tag, label, and photograph the who, what, and wear. This makes everyone's life easier. 

10. Day of the show; Arrive 5 hours early. Bring Tylenol, a sewing kit, jewelry, shoe polish, your glam squad, body shapers, your favorite playlist, a cool ensemble to rock after the show, healthy snacks, pizzas for the models, and bottle water. 

YOU'RE WELCOME. 
This is what will happen when you follow my suggestions:
                                HAPPY, BEAUTIFUL, AND UNSTRESSED MODELS!!
Yours in Style, and Service

DeAnna 

Check out my new website: www.styledbydeanna.biz

BE....



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