Online Marketing for Newbies

Online marketing moves at the speed of light. It's fast, confusing, powerful, and effective all at the same time. To keep up, you need a strong understanding of your goals, vision, customers, strengths, weaknesses, a Facebook for dummies handbook , and lets not forget, be relentlessly creative. Yes, I know! It's ridiculous. How will you keep up? How will your business survive in this competitive market? A better question is, how the heck do you even know where to begin, right? — You're in luck! I've compiled my top four online marketing tips and strategies to empower you with the mental building blocks to stay ahead in an aggressive industry.

There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, I felt that there was something missing — a guide that really starts at the beginning to equip entrepreneurs, and small business owners with a healthy balance of strategic and soulful advice. This little blog closes that gap. Read on, my dear.

Tip #1: Know thyself. Seriously, I can't tell you how many entrepreneurs I've spoken to about their business needs and goals, that can't give me a straight answer about what it is they're in business for. So I ask you, why are you starting this business? What need are you serving? What problem are you solving? Once you passionately know, understand, and love your business, you're then ready for my next tip.   

Tip #2: Identify who your perfect client is! I know it sounds cliche, and you've heard it a thousand times, but there is a reason for this relentless advice. How will you know when to market, where to market, and how to market if you have no idea WHO you're marketing to?  You must get very clear on this. What type of customers do you need to keep the lights on? Male? Female? Golfer? Over 50? C Executive making over $150k ? Get my drift? Realizing this extremely vital point is crucial to your success. 

Tip #3: Be Laser Focused on Your Customers. Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, and need. 

Every marketing strategy should start with your customer base. Who are the people using your product? What do they value most? What products are they currently using? and what will it take to sign them on as paying customers? 

Here's a bonus tip: Before jumping into your online marketing strategy, have a conversation with your existing customers. Ask questions like how did they find out about your product or service? What was the process that transformed them from interested prospects into paying customers? What do your customers value or care about?  Get it? You must keep your customers at the forefront of your online marketing strategy.

Tip #4 Have a Plan...Know Where You're Going. I ask you, would you build a house without a blueprint? Would you take a road trip without your navigation system? Of course not! Why should your online marketing plan be any different? 

When considering to take your business online, it is imperative for you to know where it is you're going...and how you're getting there. The answers to these questions circles us back to tip #3... know where your customers are, and how to reach them! 

Tuesday, July 28th at 5pm, I am hosting my very first ever 2-day social media marketing webinar! I will be covering:

• Key concepts of social media and online marketing
• Using Facebook for business: Profiles, Pages, Groups, Fans, and Friends. 
• The basics of what the different platforms and websites are (Facebook, Twitter, LinkedIn, Instagram, and YouTube) and how they fit into your overall strategy.
• How to grow your community, and increase your influence.
• How to create LOYAL Brand Ambassadors.

This is an exciting time for many business owners. I'm spilling the beans! Learn industry secrets on how to successfully market your business online! 

My social media marketing webinar is at no cost to you AT ALL! This is my gift to you for deciding to start your own business and stop building someone else's. Way to go!! I'm proud of you. It takes special courage to take this leap of faith. And for that, this is my gift to you. 

Take your pick, join me for this special webinar Tuesday 5pm-7pm or Wednesday (July 29th) 12pm-2pm.  

Here's how to sign up for the webinar:

1. Click here to RSVP or go to www.getsocialwithdeanna.eventbrite.com 

2. Select the best webinar date/time that's convenient for you to invest 2 hours of your time.

3. Provide your name, and email in the "registration" box.

Ta-da! You're registered. Once I receive your registration notice, you will receive a personal email from me providing the call in, sign in, and hang out information. This webinar will be available LIVE- you can watch it on Google Hangout or listen to it via teleconference...how cool is that?!  

I'm super excited to share this knowledge with you. Sharing is caring! If you know other amazing entrepreneurs or small business owners that aren't marketing and making money online, please share this webinar with them. I'd love to have them.

Plan to stay til the end of the call for the LIVE Q & A Segment with me!!

Thanks for reading. See you soon.

Stay Stylish. Classy. And ALWAYS In Your Power. 

DeAnna  

Connect with me:

facebook.com/SimplyDeAnnaDuPree

twitter.com/DeAnnaDuPree

instagram.com/user/DeAnnaDuPree

Battle of the Budge: A Summertime Solution

Summer time is approaching, and I know you are just excited as I am! This is the season of fun in the sun beach days, brunch and mimosas, and comfy shopping shenanigans...in our favorite maxi dresses!

With this season comes our “battle of the bulge” moments, as we often find ourselves hiding beautiful figures beneath black overlays. Now ladies, don’t get me wrong. I think black is sophisticated, classic, and chic. But as your Style Therapist, I assure you that you can look absolutely flawless in any color this summer, not just black!
Hiding your beautiful figures beneath black layers is definitely a fashion don’t that I urge you to drop, and it all starts with choosing the maxi dress that is perfect for you!

A Maxi Dress?! Yes ladies, you heard right! A maxi dress! The Maxi dress makes for the perfect summer ensemble; they are comfy, flowy, trendy, and everything glamorous. They can be dressed up or down and can complement just about any occasion. But, not only that: maxi dresses come in all sorts of styles that are specifically tailored to complement various shapes and sizes --- even without the use of the color black. Maxi dresses aren’t just for some fashionistas; maxi dresses are for all fashionistas. What makes them so fashion-forward is that anyone can wear them and look absolutely stunning.


Now, ladies; I know that adding color splashes to your wardrobe may be an uncomfortable adjustment for you, especially if you are accustomed to using dark tones to give yourself a slimming look. But this summer, choose to be bold and spontaneous by treating yourself to a color-spruced collection of maxi dresses. Whether you are the diva who will live for the classic bolds, or sashay around in stylish prints, there is a maxi dress out there made just for YOU, catering to your body and flaunting your shape in all of the right places.

Body Shape Solutions: 

Have an Hourglass Figure? Indulge in a solid and steamy bold maxi that will accentuate your curves in all of the right places with a comfortable and flowy feel.


Rectangular Figure: paint your body in a printed maxi that will provide a natural enhancement to your bust and hips and also give you a more defined waistline.

Pear Shaped Figure: If you want to take away the attention from your bottom, spruce your closet with a soft summer tone that comes with a drawstring or belt to add more definition to your waist. This will give you an overall slimming, polished, and chic look.


Apple Shaped Figure: Grace your figure with a fringed ruffle maxi that will minimize the volume of your bust and core while giving you the perfect sleek, slimming look. 

Maxi's are also the perfect piece to camouflage our shapewear undergarments. My absolute favorite shapers are from Ruby Ribbon and Ardyss. Both companies offer sleek, comfy, and durable shapers for the girl on-the-go.
Click the links above to take a look around. Message me below or privately if you'd like a personal fitting. 

Til then.

Love the body you're in!

Stylishly Yours

DeAnna 

Contributing Writer/Guest Blogger: Brittany Shavonne

Shop The Look: Click on your figure to get the look!

HourGlass Halter Maxi

Rectangle Print Maxi

Pear Shaped Luxe Salmon Maxi

Apple Shaped Fringe Cami Maxi 

6 Style Choices that's Adding 10 lbs to Your Look Pt. 2

In part 1 of this blog series I left off with 3 style trends and choices that I believe are adding 10 pounds (or more) to your everyday look. For an overview, click here. 

In the spirit of togetherness, I'm gonna cluster numbers 4 and 5. It just makes sense. Drum roll please...

#4 & #5. Super Tight Tees and Low Rise Jeans. ewk!

 
I can just see you now, slumping down in your chair, hiding your face. You know you aint right, girl! I can still see you, lol.


All I'm gonna say about this dynamic duo is this: If ANY body parts are hanging out, peeking out, spilling out, or just down right out...ITS TOO SMALL AND NOT FOR YOU!

I'm all for rocking a cute little tee and a pair of skinny's but not at the expense of my dignity.  Your muffin top is nobody's business. Pairing these two choices together actually reveals your true body shape and size, and leaves little to no room for the imagination. 

Don't get all huffy. With every problem, there is always a solution. So if you're looking to rock a super hot pair of skinnys that wraps the curves and makes you look great, try NYDJ (Not Your Daughters Jeans), available at Nordstrom. These are the perfect tummy tuck jeans, with a fabulous booty lift. 

 

#6. Baggy Jeans 

Why, oh why, is this trend back in style???

Ladies, I'm not sure if you're aware of this, but you are a Lady, not some grunge college dude aspiring to be a world-class skateboarder. This look is never ok. 

Your clothing should be tight enough to show you're a woman, and loose enough to show you're a lady. Thank the fabulous Edith Head for that quote. 

 

Seriously, simply because Cosmo says Jessica Simpson looks hot in her baggy jeans, does not mean it's okay for average gals like us to rock them. This look adds more inches to your thighs, and tummy area. I urge you to find tailored jeans, and pants to complement that fabulous shape you have, regardless of how large or small it is. 

So, there you  have it! My top six style trends that are adding more pounds that pow. If you saw yourself in some of these images, just know you're not alone. Simply by reading this blog, you are on the right track to effortlessly chic style. You must first admit there's a problem, then seek the solution. 

I pray I've given you a bit of insight into a better wardrobe selection for your day to day. 

Did you know I offer virtual styling sessions? These sessions give me an opportunity to meet women just like you from all over the world. We discuss your wardrobe challenges, and I help you find a more fabulous and affordable solution. Interested? Comment below or drop me a line: getstyled@deannastylehaus.com and we'll set up some time to chat. 

Until Then My Sweet,

Stay Classy. Stay Fabulous. Stay in YOUR Power! 

DeAnna

Tweet Me: @DeAnnaDuPree

Find Me on IG: @DeAnnaDuPree

Like Me on FB: SimplyDeAnnaDuPree

6 Style Choices That Add 10 Pounds to Your Look

I'm all for dressing with the trends, well maybe just a few, but there comes a time when I (your go to Style Concierge) MUST be of sound wisdom and judgement when sending you out to the streets. My job is to turn heads due to your fabulous and effortlessly chic style, NOT because you look a hot mess.

While out and about I've observed about six style trends that's adding more than ten pounds to the looks of many women. Now, who the heck wants that??

May attention ladies, I may hurt some feelings, but I gotta stay true to self, and to you! Here's my top six style choices that's making you look bigger, not better.

#1. Printed Leggings!

Oh my gosh, if I see another thirty something, or woman larger than size 4 wearing these leggings, I just may become an arsonist!! No seriously, ladies: we are women in business, not college hotties. Did you know the printed legging (made for the runway), was designed to add a little more "meat" to the stick figures in fashion? The prints themselves give the illusion of being wider, and thicker which gives the size 2 girl a little excitement about getting dressed. Not to mention they were designed as fun replacements for stockings and yoga pants for the teenager and collegiate...NOT FOR WOMEN OVER 24 YEARS OLD. Ugh! Please toss every pair, give to your daughter or niece, or simply donate. Get them out of your closet pronto.  

I digress...


#2.  Oversized Sweaters

Again, not made for women over 30. This style is again made for the cute college girl running late for lecture, who has no time for a full ensemble, but refuses to look like she rolled out of bed. Ladies, I understand we have those days when we just want to be comfortable, casual, and not all dolled up everyday. I get it. However, these ovesized sweaters are just that, way over your size. These sweaters may us look bigger, wider, and a bit sloppy. go with this look here. Much more age-appropriate, flattering, and casually chic.  

                                                                                       

  #3. The Wrong Bra     Now, if any of you really know me, you'd know I'm a stickler for "the girls," I don't mess around, honey. I take them for serious. I've been properly and professionally fitted, sized, and cupped to keep my girls feeling and looking amazing. Wearing the wrong bra easily adds ten pounds to your figure because you're masking your gorgeous waistline, and torso with droopy boobs. Here's the difference in wearing the wrong bra, verses the right. There's a clear distinction in her shape just by wearing the right bra. 

If you're in need of  a fabulous Bra/Boob Specialist, please comment below and I'll send you a couple of contacts in your area.  Just Ask! 

Stay tuned for part two of my "Style Choice Series." The final few will make you take a second look at your daily wardrobe choices...I promise!

Until next time.

Stay Classy, Fabulous, and In YOUR Power!! 

Stylishly Yours,

DeAnna

Tweet Me: @DeAnnaDuPree

Find Me on IG: @DeAnnaDuPree

Like Me on FB: SimplyDeAnnaDuPree

  

7 Essentials YOU Need for Everyday Style

For a lot of you this post is going to be a big old DUH but based on the work I’ve done with my clients, this post is necessary.

Why?

Because putting on a great looking outfit is only step 1 in the process of looking great. There are a few simple (and some some very obvious) tools you need in your arsenal in order to look your very best.

Drum roll, please...

1. CLASSIC WHITE BUTTON DOWN 

Only for the obvious chicness of it all, right? I mean if Audrey could kill interviews and photo shoots with a simply button down and trouser, why in the world can't you? The white blouse is a staple for any wardrobe. Wear with jeans, trousers, statement necklace, a blazer, a cardigan...I mean the endless possibilities. Bam, effortlessly chic with one piece!

2. AN INFINITY SCARF

Infinity scarves didn't get its name because its a big loop, there's literally an infinite number of ways to rock it. No matter the color, or pattern...just rock it! 

3. WHITE CAMISOLE

4 words: Simple. Light. Contrast. Coverage.

4. A BLACK BLAZER

Again, effortless style. Throw it over a tee and jeans, or even a basic dress. A black blazer will take you from day to dinner, stylishly!

5. DIAMOND EARRINGS

I'm not saying you need rocks in your ears! What I'm saying is every girl needs a little sparkle around her face. Whether authentic diamonds, or CZ's, add studs to give a simple, chic, and  glam look for everyday, 

6. BLACK FLATS

Not only are black flats multi-sesasonal, they never go out of style! Wear with jeans, skirts, shorts, trousers, or even maxi's! Definitely the perfect staple for everyday style.

7. PROPER UNDERGARMENTS

Your undergarments lay the foundation for your ensemble and you must have a solid foundation in order to look your very best. If you are wearing a racer back top, make sure you have a racer back bra. Wearing thin pants? Skip the granny panties and opt for a thong instead. You get what I’m saying? Add seamless panties, and perfectly fit bra (from the Bra Garden) to your Prioritized Shopping List. 

Join me January 30th for Foundations First: A BreastFriends Bra Fitting Party  (click to peek)

Be Sweet!

DeAnna 

PS

DeAnna's Style Haus is finally on Facebook. 

Click here to become a Fan!

5 Ways to Wear Nude Pumps

There's no other gals style I love more than the Fabulous Lauren Messiah. Check out her top 5 ways to rock nude heels!

If you don’t have a pair, I recommend you invest because the outfit possibilities are endless. 

Here are THE 5 ways …

1. WITH A FLIRTY SKIRT

Ton down the crazy with a classic pair of pumps and let that flirty skirt shine.

2. WITH WHITE

Who knew that nude and white were a match made in heaven?

3. GET ALL MATCHY-MATCHY

Nude on nude? Sexy.

4. ALL BLACK WITH A TOUCH OF NUDE

You wouldn’t think to add nude shoes to an all black outfit but it works AND it elongates your legs.

5. ADD A CAMEL COAT

Tie in the nude with a cozy camel coat

Til next time, Diva! 

~Do Your Best. Your Best. DRESS Your Best~

***DeAnna***

Fall Trends to Live For: The Style Haus Report

Fall is my absolute favorite season!! I mean seriously, when else does a girl have the opportunity to rock jeans and boots on a daily basis without being criticized? 

I love the warm hues, oversized sweaters, knee high boots, gloves, and oh I can't forget the fabulous newsboy hats and romantic headwear we get a pass on for the season. YES!! Can you tell I love fall fashion?

OK seriously, I've been trend-spotting lately and I've uncovered the hottest trends for this fall season. Surprisingly enough, all are obtainable, and affordable. That's the coolest news for my budgetnistas! 

The first trends I'm primarily excited about are the ladylike skirts, sumptuous coats, and comfy flats.

This fall trend report is full of easy-to-wear pieces you're going to love! Here, fall's best fashion trends straight from either the runway, Rachel Zoe, or my Style Goddess, Kimora Lee Simmons...and how you can style them for work, date night, and everything in between.  

This look will literally take you from day to dinner without any edits! So feminine, and elegant, yet edgy. And the best news? Iron-free ensembles!!! Yes, you're welcome. Stop by Nordstroms, H & M, or DeAnna's Style Haus to shop the hottest wrinkle-free skirts, tops, and dresses for your day-to-day.

All About Pops of Color...
In addition to blue, orange is another hot color for the season. Wait, before you say "not for me," know that there are different shades for every skin tone- from juicy, bold brights, to subdues, muted hues.

I love theses hues because you can style them black or nude shoes and purse, and you're done...BAM, out the door!

WhooHoo Wrap Coats!! The Ultimate Feminine Touch.

I've been waiting all year to rock my Cavalli Wrap Coat! Oh my goodness. Throw on an over sized wrap coat over a multitude of layers, or team it with slim-cut trousers and a thin turtleneck. It's all yummy, and fabulous. Think Olivia Pope.
Oh what I wouldn't give for Olivia's Pope coat wardrobe!! Coats have become Olivia's signature. So stylish. So Grace Kelly.

When black and white feel overdone, try the hue that's a happy medium of both. I saw gray styled from head to toe during Fashion Week (for everyday wear), and it actually wasn't bag. Simply add a little pop of cheeriness color like rich violets, vibrant green and bright yellows. All go beautifully with gray. 

Bold Fashion Statement Bags

There are bags that say something about your style, and then there are pieces that actually deliver the message for you. These are statement bags. This is what every girl should aspire for. The statement bag allows you to make a statement without saying a word. 

Take a look at Kim's statement bag. Your eye is immediately drawn to it right. Inner-thoughts? Oh she's cute, yet casual. Effortless.

"Statement bags are the easiest way to add flair to your look. If you prefer to wear jeans and black sweaters, a bright-colored bag can completely elevate your look." - Kimora Lee, Fabulosity

And finally. The hottest 2014 fall trend is...drum roll please.

The Glamorous Cape...oh so Hollywood!

So refined. Wear it over a dress to add polish to your evening look, or with jeans, a chunky knit, and riding boots for a chic weekend ensemble.

For more style tips, trends, and how-to's be sure to give me a shout to receive a complimentary virtual style makeover. I live for style-on-call! No matter where you are, day or night. 

In Style & Service,

DeAnna

Visit my website: www.styledbydeanna.biz

Tweet me: @DeAnnaDuPree

Don't forget to follow me on Instagram: @ImSimplyDeAnna

Til next time, dolls!